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Users will soon have a updated setting that permits them to lessen the amount of artificial intelligence-produced media appearing in their timelines. This move comes as the company announced that it now features in excess of 1 bn content made with AI.

Trial and Implementation

The new functionality is being tested over the following weeks before a widespread launch. This advancement comes amid a increase in AI content, fueled by recent video-generation tools.

The Broader AI Trend

It has been noted that almost a tenth of the most rapidly expanding content creators on a popular video site exclusively feature AI-generated videos. A significant portion of this material is considered “AI slop”, a label for substandard, bulk-generated content that is typically illogical or bizarre.

“We know from our community that numerous viewers like content made with AI tools, ranging from digital art to informative clips, and we aim to offer the community the power to increase or decrease of that, according to their own preferences,” stated a platform representative.

Volume and Proportions

TikTok announced that there are presently 1.3 billion videos on its service labeled as made with AI. In total, more than 100 million pieces of content are uploaded to the app each day, making clips made by AI a relatively small percentage of its complete catalog.

Customizing Your Feed

Viewers will be capable of reduce or increase the volume of AI-generated videos they watch by opening the “manage topic” option in the platform and selecting the AI content topic. Other topics that currently be controlled under the tool cover news, clothing, beauty, and dance.

Platform Guidelines

The platform’s rules oblige content makers to label “realistic” AI-made content, and it prohibits dangerous deepfakes of public figures or critical incidents. Any realistic artificial content that is unmarked can be removed under its community policies.

Additionally, the service will now attach an artificially created watermark to content created with its built-in AI features, or identified by an industry-wide initiative for spotting artificial media. This action is aimed to stop users from trying to circumvent the labeling process.

Educational Initiatives

The platform is also introducing a $2 million AI literacy fund for professionals and organizations to create learning resources about using AI responsibly. This program will benefit non-profit groups specializing in training coding and technology.

Content Safety Approach

The video-sharing app has defended its moderation strategy, during debate over proposals to make redundant numerous review team members in the UK. TikTok is planning to reduce hundreds of positions in its trust and safety department in the UK capital, with labor groups and online safety experts raising concerns that staff are being displaced by automated systems.

A trust and safety lead stated that human moderation would remain essential, but AI can safeguard staff by filtering out the most harmful content before it is viewed by humans. TikTok announced a significant reduction in shocking and graphic content handled by safety staff over the last 12 months due to reliance on its AI tools.

We believe it is crucial to integrate people and machines to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s very important to limit contact with harmful content as quickly as possible, which is why a significant AI assistance is really helping us process content quickly.”